Spike Lee reminds adland creatives: your priority is to 'sell shit, by hook or by crook'
Creativity should serve the purpose of selling, says the filmmaker....
Dove CMO: brand success more reliant on marketers than agency creativity
Alessandro Manfredi, Dove's global chief marketing officer, says marketers need to be more receptive...
Ad agencies and marketers fear hybrid working ‘undermines’ creativity
A new industry consultation commissioned by Thinkbox says remote working is one of several barriers ...