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Stubby red Pringles carton

Mars to acquire Pringles maker Kellanova in one of largest buyouts in packaged goods history

August 15, 2024, by Matthew Keegan

Acquiring its snack rival for $36bn will mark the largest deal of 2024, giving Mars ownership of glo...

Mondelēz logo on top of office building

Mondelēz China executives reportedly questioned in e-commerce investigation

July 30, 2024, by Rahat Kapur

Mondelez China confirmed an ongoing matter in a statement to Campaign, saying the relevant employees...

José Mourinho Snickers

Snickers creates AI-generated José Mourinho for personalised messages

June 25, 2024, by Marianne Calnan

The activation was created with T&Pm, production company Helo and Meta....

Still from "Birthday" film by VCCP for Cadbury

Cadbury marks birthday with 200 years of history in 60 seconds

January 08, 2024, by Will Green

'Yours for 200 years' campaign was created by VCCP London....

Ferrero: Publicis Groupe walks away with home market

Global new-biz spotlight: Media activity bounces back with Ferrero and Beiersdorf moves

December 21, 2023, by Jamie Rossouw

Meanwhile, Ikea dominates creative....

Promotional graphic for Chupa Chups' latest Roblox game 'Skate & Create'

Chupa Chups targets Gen Z with Roblox in-game skating experience

August 31, 2023, by Coral Cripps

Activation is first of its kind for Wavemaker....

M&Ms store, London (©GettyImages)

What Mars wants from retail media networks

May 23, 2023, by Shawn Lim

Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but ...

Oreos surround a blue Mondelez sign. Photo: Getty Images

Publicis takes largest bite out of Mondelez’s global media business

August 16, 2022, by Arvind Hickman

WPP's Wavemaker and VaynerMedia were also handed pieces of the confectionery business....

Mars named vice chair of Unstereotype Alliance

April 09, 2021, by Alison Weissbrot

The alliance aims to eradicate harmful stereotypes in advertising and marketing....

Bake against the machine: Maltesers partners Google Cloud to create AI cakes

March 30, 2021, by Fayola Douglas

Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins....