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Grand Prix winner: McCann London's 'The everyday tactician'

McCann London wins Direct Grand Prix for Xbox's ‘The everyday tactician’

June 19, 2024, by Ben Bold

The UK won four Direct Lions, one Creative Data Lion and a Creative B2B Lion....

Xbox educational gaming

Xbox takes kids on virtual field trips by mixing work and play

April 04, 2024, by Lucy Shelley

The educational campaign was created by McCann London...

A pic of Pelle Sjoenell wearing a green jacket-shirt with the collars up, under which a black t-shirt shows

Droga5 appoints Pelle Sjoenell worldwide chief creative officer

March 20, 2024, by Ben Bold

Agency's regional chief creative officers, including Shelley Smoler in the UK, will report to him....

A woman and a wolf in Sony's PlayStation 5 ad

PlayStation 5 and Adam & Eve/DDB thrust viewers into heart-pounding worlds

November 08, 2023, by Ben Bold

Ad designed to drive demand ahead of Christmas period....

Promotional graphic for Chupa Chups' latest Roblox game 'Skate & Create'

Chupa Chups targets Gen Z with Roblox in-game skating experience

August 31, 2023, by Coral Cripps

Activation is first of its kind for Wavemaker....

Screenshot of Overwatch 2: Invasion campaign, featuring gaming streamer Deujna

Overwatch 2 ad features showdown between gamers and AI

August 18, 2023, by Coral Cripps

McCann London produced the campaign in partnership with Unit9....

Photo of EA Sports FC 24's clubhouse experience, launched by Uncommon Creative Studio in Amsterdam

EA Sports celebrates game launch with immersive ‘clubhouse’

August 16, 2023, by Coral Cripps

The event, created by Uncommon Creative Studio, revealed the game’s cover star as Manchester City st...

Photo of TikTok's installation from Gamescom 2022

Marketers should tap into ‘thriving’ gaming community, TikTok claims

July 12, 2023, by Coral Cripps

A report on the platform's gaming trends claims that 41% of users are motivated to buy out of feelin...

Promotional graphic for launch of EA Sports FC

PepsiCo and EA Sports kick off football gaming platform

July 11, 2023, by Coral Cripps

Featuring a host of global football stars, the platform will encourage participation in football and...

Pictured: Tony Barnes and Erik Londre, co-founders of metaverse studio Karta

Metaverse studio Karta secures backing from major gaming, music and sports investors

July 11, 2023, by Coral Cripps

The studio has launched campaigns for brands including Amazon, Unilever and Ronald McDonald House....