Goldwag to quit Air Miles for City
Wanda Goldwag, Air Miles’ most senior marketer, is leaving after four years to start a career...
DIRECT: Briefs
MediaCom TMB North has launched a direct marketing arm to specialise in direct response media. The ...
Aussie takes BA top job as brand sets new course
British Airways has handed the role of chief executive to Australian airline executive Rod Eddingto...
BA celebrity ads lead pounds 4m image update for 2000
British Airways is positioning itself as the airline for ’21st century air travel’ with...
BA creates e-BA brand to develop online bookings
British Airways is creating a new dotcom brand, e-BA, to market its online services....
DIRECTWATCH: Avis hires Black Cat for BA link
Car rental giant Avis has appointed Black Cat to run a global direct marketing programme promoting ...
NEW MEDIA: New media choice/Timeout.com
Bob Willmott, Director of marketing and e-commerce, Firstcalltick...
NEW MEDIA: Briefs
Bezign.com, the luxury portal targeting professionals, has appointed David Main, former commercial ...
HSBC partners London in pounds 40m branding deal
Global banking brand HSBC is investing pounds 40m in a London-based sponsorship project which will ...
DIRECTWATCH: Buy and Fly! names partners
Buy and Fly!, the travel incentive programme which launches in May as a rival to Air Miles, has unv...