Brands need to think about their impact on society, says PepsiCo VP
Authentic brands are rooted in a fundamental mission that defines their relationship to the world an...
A devoted son returns the favor in heartbreaking Gillette spot
Grey New York introduces a razor designed to shave other people....
A giant, talking molar tells the 'Inconvenient Tooth' about toothpaste
Animated film is 72andSunny's first work for Hello products....
Pantene 'Strong Is Beautiful' campaign praises African American hair
Grey New York departs from typical beauty care imagery in a poetic and inspiring spot....
Angel Soft pays rent and childcare costs for single parents
Deutsch LA continues the 'Be Soft. Be Strong' campaign with an unbelievable trio of gifts...
Hangover remedy feels St. Patty's pain in hilarious animated spots
Humanaut push for Blowfish includes a new website and package design...
Brawny profiles more accomplished women in #StrengthHasNoGender redux
Cutwater continues Women's History Month campaign for 2nd year, redesigns packaging...
Febreze salutes a stinky Super Bowl tradition
Big Game debut from Grey New York will have fans counting the seconds to halftime....
How Deutsch increased sales of Angel Soft with stories of single parents
Viewers flocked to inclusive, emotional spots, and sales of the toilet paper rose 6 percent....
When kids cry, dads reach for Angel Soft
Deutsch continues inclusive campaign that completely ignores tushies...
Filter results
Author
- « Any Author
- I-Hsien Sherwood (19)
Sector
- « Any Sector
- FMCG (19)
- Cosmetics / toiletries (10)
- Household products (6)
- OTC drugs (2)
- FMCG (19)
Creative Type
- Branding (2)
- Digital (13)
- Television (7)