CREATIVE STRATEGY: Direct mail roars back to life for Porsche
Is direct mail dead? Well, rumours of its demise are somewhat exaggerated in my world....
CREATIVE STRATEGY: VW's Polo campaign goes from strength to strength
This film hit a nerve. Well, actually not "hit" so much as moved, tickled and embraced. This film be...
CREATIVE STRATEGY: Peugeot dances with the school of cool
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionabili...
CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys
Your reviewer is back in Blighty after recently touring Australia. Given the outrageous scale of the...
CREATIVE STRATEGY: Flaming Ferraris all round for Honda's 80s tribute
Ad agencies have always had a penchant for ripping off films, whether Hollywood blockbusters or stud...
CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi
Copy, eh? It's a bugger and no mistake. Should we even bother? A few years ago, one advertising lumi...
CREATIVE STRATEGY: A sense of humour ... success, by Land Rover
Humour has to be one of advertising's most potent weapons. We could all do with a laff. And when bra...
CREATIVE STRATEGY: VW feels The Force
Some people really to know how to push all my buttons, writes Simon Kershaw....
CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy
When you've worked in most kinds of agencies - advertising, design, digital, direct marketing, sales...
CREATIVE STRATEGY: Feeling broody, anyone? Lexus may have the answer
Simon Kershaw applauds a Lexus press insert for gathering the tyre-kickers with striking creative....