DM Media Digest: Huffington Post's direct mail diatribe; Twitter a killer app for local businesses
LONDON - Marketing Direct's weekly round up of national and international media coverage of direct a...
Marks & Spencer penny bazaar ravaged by bargain hunters
LONDON - Marks & Spencer's penny bazaar stunt, offering customers a range of products for just 1p, a...
HMV launches reward card for film and music lovers
LONDON - HMV is launching a loyalty scheme called purehmv, created by EHS Brann, offering members re...
M&S offers triple loyalty with Premium Club launch
LONDON - Marks & Spencer is launching a Premium Club reward scheme tomorrow, offering 3% cash back o...
Shop Direct digitalises contact centre catalogues
LONDON - The Shop Direct Group, one of the UK's top three home shopping firms, has appointed CDMS to...
Bathstore launches May sale with direct push
LONDON - Specialist bathroom chain Bathstore is launching a £1.5m campaign, featuring direct respons...
Bathstore launches May sale with direct push
LONDON - Specialist bathroom chain Bathstore is launching a £1.5m campaign, featuring direct respons...
Halfords appoints eCircle to manage email marketing
LONDON - Halfords, the automotive and leisure products retailer, has appointed digital direct market...
BR Video: Public love Tesco's 'value' and 'variety'
LONDON - As Tesco's sales have passed £1bn per week, the retailer might be loathed by some, but the ...
B&Q to launch personalised direct marketing activity
LONDON - DIY retailer B&Q is planning to develop personalised, one-to-one marketing alongside its ma...
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