Vodafone UK appoints Daryl Fielding to top marketing post
Vodafone UK has appointed former Kraft marketer Daryl Fielding as its new brand director, replacing ...
Sponsors ready Fergie tributes while sports marketers voice concerns
Aon and Thomas Cook are among the Manchester United sponsors preparing to pay tributes to Sir Alex F...
RFU recruits first head of CRM after admitting data failings
The Rugby Football Union (RFU) is recruiting its first head of CRM as it seeks to better manage its ...
Pizza Hut enables Xbox users to order pizza mid-game
Pizza Hut is launching an app for Microsoft's Xbox games console that will allow players to order fo...
Lord Coe on delivering an Olympic legacy and attracting sponsors
Lord Coe and Jonathan Edwards talk to Marketing's John Reynolds about the London 2012 legacy and rec...
Thatcher was 'very generous' towards sport, claims Lord Coe
Margaret Thatcher was "very generous" towards sport in the UK, but her ability to help promote sport...
Top five most shocking marketing blunders
Ford last week suffered huge embarrassment after a series of animated ads featuring images of scanti...
Google, Apple and Samsung most culturally vibrant brands, claims research
Google, Apple, Samsung are heading the list of the world's most culturally vibrant brands, according...
HTC UK marketing chief exits ahead of ad campaign
James Atkins, HTC's UK head of marketing, has left the Taiwanese smartphone maker ahead of the launc...
HTC boosts budget for One smartphone push
HTC, the Taiwanese smartphone maker, is rolling out a major in-house marketing campaign for its flag...
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