Articles: 52 Results Search help Filter results »
Order By: Relevance | Date
The Los Angeles 2028 Olympics team poses with Los Angeles Mayor Karen Bass outside a branded plane

For brands, planning for the 2028 Olympic Games is off and running

Wowed by the success of the Paris Olympics, marketers are wasting no time getting ready for the Los ...

Divers Sarah Bacon and Kassidy Cook of Team USA

From eggs to bacon to toilet paper: Inside the quick brand activations embracing Olympic athletes

The Paris games are creating instant stars from the pommel horse to fencing to synchronized diving. ...

Crowd shot of Lego's area at Comic-Con San Diego

How Lego and other brands showed up big at Comic-Con San Diego

Lego promoted its partnerships with Star Wars and its own IP at the biggest Comic-Con of them all, w...

Image of Michigan Central Station

Ford puts its signature on Detroit renaissance with Michigan Central Station reopening

Michigan Central Innovation District is home to 100 startups and counting. Its centerpiece railroad ...

Picture of a display of Target's Pride collection

Pride is back. Where are the brands?

Many brands are taking a break from Pride this year due to the economy or political opposition to DE...

Protests took place this week at the New School in New York City. (Photo credit: Getty Images).

How US higher education can save its reputation

Americans are quickly losing faith in colleges and universities. It’s up to schools to make the case...

People stand outside a voting location that has a door with a sign reading "here, vote, aqui"

Spanish-language media is bracing for an onslaught of election misinformation

Disinformation rarely gets fact-checked on Spanish-language digital media. Companies like NBCUnivers...

Image of Northern Lights

Travel brands are trying to beat the heat with the ‘coolcation’

Global warming means tourists are increasingly looking for colder destinations to spend their summer...

A fan holds up a customized Taylor Swift Chiefs jersey at Super Bowl Opening Night in Las Vegas.

Brand Super Bowl playbook: Scenario planning for everything Taylor Swift

Marketers are ready to pounce on the biggest topic of Super Bowl LVIII. Bet that at least one of the...

Las Vegas' Sphere will play a big role in Super Bowl activations

Is X still the place to be during the Super Bowl?

It depends. Are users watching the game for the game? Or for something — or someone — else?...

Filter results

Author

Publication

Creative Type