Improving status with consumers
As underscored by this Havas-sponsored panel at Cannes, tapping into the power of microcultures is h...
Defeating consumer distraction
In the war for consumer attention, brands are losing the battle. This Havas-sponsored panel at Canne...
Where creativity and user-friendliness meet
A disconnect remains between what brands and consumers believe makes a valuable ad experience. The p...
Defeating consumer distraction
In the war for consumer attention, brands are losing the battle. This Havas-sponsored panel at Canne...
The ‘Age of Ozempic’: A marketing revolution
Havas hosted a panel this week at Cannes that satiated the hunger of marketers seeking to understand...
Digital advertising: Turning challenge into opportunity
Data privacy and sustainability are playing a bigger role in today’s advertising ecosystem. An excl...
The new fandom economy
Once native to the fringes of digital culture, fan communities have recently found new meaning in th...
Filter results
Author
- « Any Author
- Barbara White-Sax (7)