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Image of Arthur Sadoun

Imagine what we could achieve if we took the BS out of AI

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the busine...

Headshot of Arthur Sadoun

Creativity is more local than ever before

Publicis Groupe's chairman and chief executive discusses local campaigns, AI and sustainability in t...

Arthur Sadoun, Publicis

Arthur Sadoun: If you're not transforming, you will be left behind

Creatives must embrace new ways of thinking, not just about the work, but processes, purpose and lea...

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