Why programmatic is broken... and how to fix it
Is your programmatic buying really working? Can you prove it? This hot, hyped technology too often o...
Direct Line's Mark Evans on drones, mass media and the power of TV
"The art of mass media is definitely not dead" says Direct Line's Mark Evans - so how can brands get...
Sponsor the Tour Channel for 'The Association for Tennis Professionals Finals' with Perform sports.
This sponsorship opportunity provides advertisers the ideal platform to reach tennis fans. The spons...
Future 5 awards: Why EDF Energy should win your vote
To raise awareness of its position as the official electricity supplier to the London 2012 Olympic a...
Is UK marketing doing enough to reverse a decline in the talent pool?
The Marketing Society Forum: Some marketing directors are worried that there are fewer FMCG "marketi...
Tech Innovation: EDF - Energy of the Nation
As a sponsor of the London 2012 Olympics and Paralympics, EDF wanted to celebrate its involvement an...
Does the use of animation in ads make brands less distinguishable? The Marketing Society Forum
E.ON has axed animation to remove itself from perceived similarity to competitors' ads....
PROMOTIONAL FEATURE: Marketing Society Awards 2011
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approach...
The Big Digital Debate: The Panel
Brands including Burger King, Sony Ericsson and Facebook were represented on the debate panel, here ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director ...
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