Brand safety tops list of concerns for programmatic advertisers: WARC
The survey of 100 programmatic experts found that verification, viewability and measurement are also...
Why Hellmann’s created a ‘luscious, eggy’ cologne
The new campaign goes deep with NFL QB, "condiment icon and mayo connoisseur" Will Levis....
Two agencies, two brands: one similar idea inspired by CrowdStrike failure
After the tech outage, both Rethink and Courage moved quickly to post ads for Decathlon and KitKat r...
Latest Deadpool trailer is actually a (subliminal) Heinz ad
The campaign by Rethink and Maximum Effort was inspired by Deadpool's ketchup-red outfit and Wolveri...
Andrea Cook departs Interpublic Group
One of the primary architects of the FCB/Six and Performance Art networks, Cook is leaving the organ...
Skip seizes on rap diss to promote its service
After a Toronto restaurant was referenced in Kendrick Lamar's diss track aimed at Drake, Skip offere...
Inside Tim Hortons' unlikely foray into musical theatre
The brand's 70-minute stage show "The Last Timbit" will debut at Toronto's 1,500-seat Elgin Theatre ...
KFC is over the moon about its eclipse ads
The new work from Courage references Monday's celestial event, with the Colonel's famous bucket serv...
Coors Light invites parents to chill
The print and out-of-home led "Cheers to Parenthood" campaign is targeting millennial parents coping...