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Robinson...“Strong brands are never the hero of the story. What strong brands do is facilitate good stories for people”

Who cares what your story is...

April 28, 2016, by Sophie Robinson, Metro

Don't get too caught up writing your own narrative when you should be helping people create theirs. ...

How brands can live happily ever after

April 28, 2016, by Stephen Graves

Industry figures from different ends of the marketing spectrum came together to discuss how advertis...

Style bible i-D launches online channel Amuse

August 06, 2015, by Gurjit Degun

I-D, the fashion title owned by Vice, has set up an online luxury lifestyle channel called Amuse....

Pearson sells FT to Japan's media giant Nikkei for £844

Pearson sells FT to Japan's media giant Nikkei for £844m

July 23, 2015, by Arif Durrani

Pearson has confirmed it is selling the Financial Times Group to Japan's media company Nikkei for £8...

Chris Healy: commercial director, Shortlist Media

Shortlist Media appoints Chris Healy as commercial director

July 17, 2015, by Arif Durrani

Shortlist Media has promoted Chris Healy to the role of group commercial director....

American Airlines: teams up with The Week to promote London-New York route

American Airlines partners with The Week to promote London-New York business class route

July 09, 2015, by Gurjit Degun

American Airlines has launched a campaign with The Week, the Dennis Publishing title, to promote its...

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