Editor's comment: The power of prediction
Times have changed since Jim Stengel got into advertising in the late 70s (fewer flares and less fac...
Editor's comment: Google moves the goalposts
If there's one thing Google is good at, it's making money. And, true to form, the internet giant las...
Editor's Comment: Brands now risk epic FAIL
Among internet users, the term FAIL is reserved for describing mistakes of such monumental proportio...
Editor's comment: Bold brands set creativity free
Marketers need to be a lot bolder if they want to create truly distinctive brands....
Editor's comment: Red button's valuable legacy
LONDON - The marketing director of a car company once told me he loved the 'clunkiness' of interacti...
Helen Edwards joins Marketing
LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining Marke...
3D TV needs an extra dimension
LONDON - If, like me, you once believed 3D movies were a gimmick, watching Avatar probably made you ...
iPhone calculator app censors classroom BOOBIES gag
LONDON - Remember at school when you entered '5318008' into your calculator and turned it upside dow...
iPhone hall of shame: top ten banned apps
LONDON - So far Apple has given the green-light to 65,000 apps, which have racked up more than 1.5 b...
What handsets do people bin for an iPhone?
LONDON - Everyone wants an iPhone, but what mobiles are being thrown away by consumers that get thei...
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