How brands can avoid 'screwing up' when taking a political stand
Be like Patagonia (and Chik-fil-A), not like Pepsi....
Brands need to think about their impact on society, says PepsiCo VP
Authentic brands are rooted in a fundamental mission that defines their relationship to the world an...
The creators of BMW's The Escape share secrets of great brand films
The original team returned 15 years later to make a sequel but stuck to a proven formula....
Why brands are embracing the influencer-investor
Get you someone who looks at your brand the way 50 Cent looked at Vitamin Water....
As soda sales slump, 7UP tries bringing booze to the party
Deutsch, Richards Group help the brand with a bold pivot in search of new customers....
R/GA's amateur meteorologist, 'Weather Edwards,' lands his first brand sponsorship
Need a pick-me-up to keep the snow flurries at bay? Try a coffee from new partner Jack's Stir Brew....
My career in 5 executions: JWT's Brent Choi
Choi has made his mark by making himself indispensable and never settling for less....
MetLife scraps Snoopy, unveils new logo, tagline and visual identity
Sure, the Peanuts gang is likeable, but do you really want to buy insurance from kids?...
Performers push through pain to make music in Tylenol spot
JWT pulls a band together, using musicians who struggle with chronic pain...
McDonald's, DDB reveal plan for total, real-time response to customers
The fast food giant's CMO, Deborah Wahl, discussed this summer's creative review and the brand's amb...
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