X poised to suffer ‘biggest recorded pullback’ from advertisers ever
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are amon...
The Trade Desk ‘preparing to launch its own smart TV OS’
If the speculation is true, the DSP would be competing with TV giants Roku, Google, Apple and Amazon...
Perplexity announces ‘timely’ AI ad features as it looks to challenge Google’s search dominance
Backed by the likes of Jeff Bezos and Nvidia, the AI-powered search engine’s ad platform promises to...
CTV outpaces AI on marketers’ list of consumer trends to watch
With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024...
Paramount completes $8bn merger with Skydance Media in bid to ‘energise’ the streamer
With streaming platforms continuously turning to advertisers to remain profitable, Paramount’s merge...
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Cannes 2024: Meta upgrades advertising suite with boost to gen AI tools
Following a strong first quarter of growth and a resurgence in adspend over the past 12 months, Meta...
Apple is the world's first $1 trillion brand: Kantar
Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden t...
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believ...
Amazon CEO Andy Jassy on using AI to win over consumers and growing as an ads business
Jassy reveals fresh insights into the company's future plans on all things consumer behavior, AI, Am...
Is Google planning to charge users for its AI-powered search?
Incorporating Google’s AI-powered search features into its premium subscription model has emerged as...