'We're still not where we need to be’: Marc Pritchard talks candidly about P&G’s DEI progress
Procter & Gamble’s chief brand officer joined VMLY&R executive creative director Walter Geer on Inst...
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game....
Unilever inclusivity plan to tackle living wage, diverse suppliers, ad stereotypes
CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger b...
How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerate...
‘Your new logo is cold and lifeless’: Consumers outraged after Petco removes cat and dog from logo
The pet store clarified that the animals are “here to stay.”...
Florida Paints hires TikTok star fired by Sherwin-Williams and gives him art studio
Florida Paints founder Don Strube shared how he got the star to join his small business....
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“Eyes, Lips, Face”: How E.l.f. cosmetics built its brand on TikTok
When it comes to TikTok, success is about being culturally relevant....
Danone NA’s Sonika Patel on marketing with your gut
The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers r...
Battle of the bars: Kind takes on Clif again with energy bar launch
Campaign continues public spat between independently owned healthy snack bar brands....
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Tide taps Peyton Manning for NFL Jersey Swap campaign
The spot builds on the P&G brand’s partnership with the NFL to bring back the Jersey Swap, a sign of...
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