AI doesn’t dilute the business case for creativity, it strengthens it
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the busine...
AI puts creative tools in the hands of millions
WPP chief executive Mark Read kicks off a series of comment pieces on creativity by the 'big six' ho...
Mark Read: The best ideas don't answer just one problem, but many
Creative thinking can and should have a wider impact beyond advertising, but can only do that if the...