Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the p...
Gen Z and millennials shop local and with purpose
As COVID-19 accelerates the shift to online shopping, younger consumers are seeking out local busine...
AT&T, Amazon and J&J among brands impressing consumers the most amid coronavirus
Data scanned from 1,000 brands across Facebook, Twitter, Instagram, YouTube, forums and blogs....
BASF Agricultural Solutions taps VMLY&R to enhance U.S. grower community
The WPP agency will handle everything from creative and media to PR and trade events....
StubHub's 'Be There' campaign just the ticket for holidays
The "Be There" effort is by StubHub's in-house and Undynable, Portland....
Gyro ups Kim Corrigan to lead New York amid B2B growth
She has helped the agency reach double-digit growth over the last 12 months....
Experiential marketing budgets expected to grow, study states
Brands are choosing to invest more in experiential than they have in previous years....
B2B brand films can be sexy too
The art of cinematic storytelling on behalf of companies is usually associated with high-profile CPG...
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