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Kia Motors revamps logo, brand tagline

January 07, 2021, by Matthew Miller

Rebranding exercises: With fireworks and a drone squadron over Incheon, the South Korean auto brand ...

The cult of the brand

September 25, 2020, by Matthew Miller

Faced with public outcry about their logos and imagery, brands often drag their feet to a degree tha...

Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet'

February 22, 2017, by Matthew Miller

Named after the airline's first aircraft and brewed in Hong Kong, the beverage is supposedly formula...

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