Five lessons from Marketing's Next Generation of leaders
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending...
Five take outs from the CIM marketer salary survey 2012
With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot...
Back to work with a bump: five marketing take-outs from summer 2012
New Year or end of summer: saying adieu to the holidays and hello to a full email inbox and new dead...
Editor's Comment: One month to the Games and crunch time for London 2012 Olympics sponsor marketers
It is as much a decision for a brand not to sponsor an era-defining event such as the London 2012 Ol...
Editor's comment: Olympics sponsor brands must take some blame for bad press
Another day and another national newspaper has a pop at 'corporates' for commercialising the Olympic...
Editor's comment: The key to being in our Power 100: to innovate and inspire
Recession or no recession, the industry's most powerful marketers never sit still. But what are the ...
Engine Group does 'pop art' cover for this week's Marketing
Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a ...
Is there a silver lining for brands in the fallout from the euro crisis?
If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of...
John Lewis scoops Brand of the Year for second year running
John Lewis has won The Marketing Society's Brand of the Year for the second time running, beating co...
Profile: Eurostar's new marketing chief gets set to take on all comers
Lionel Benbassat, incoming Eurostar marketing chief, has competition and a new agency roster in his ...