NPG firms launch intelligence tool for tech, healthtech brands
Called CLAIR, the tool can find online discussions missed by other platforms, Next Practices Group s...
Richard Edelman: Dropping DE&I is ‘nonsense’
Edelman pushed back against criticism of diversity programs at this week’s Women of Color Connecting...
How Twitch wants creators to build bigger communities and make more money in 2024
In an open letter, Twitch CEO Dan Clancy detailed how the company is updating and building products,...
How X responded (again) after Meta’s worldwide outage
The platform formerly known as Twitter reacted playfully after a Meta outage downed major platforms ...
MEL forges strategic alliance to increase Latino trust in US media
Tiempo Company will produce editorial content that highlights how societal issues affect the Latino ...
Weber Shandwick appoints Tina Cervera New York chief creative officer
Weber worked with clients Michelob Ultra, Bud Light, Pringles and M&M’s on Super Bowl campaigns....
Hispanic comms agency MEL names Gustavo Garcia as chief digital officer
Garcia will lead digital and social media strategy at the agency, which launched in September throug...
There’s potential — and risk — for brands on Bluesky
The platform is now open to the public, but brands seem to be taking a wait-and-see approach....
WPP merges BCW and Hill & Knowlton to create Burson
BCW global CEO Corey duBrowa will serve as chief executive of the combined agency, which will be the...
2024 Edelman Trust Barometer: Business has best chance to reverse widening gap between society, innovation
The world’s largest PR firm surveyed more than 32,000 people in 28 countries for its latest annual r...