MEDIA: HSBC targets over-50s with CNBC show
HSBC is to sponsor a worldwide TV series on CNBC about the realities of an ageing global population....
MEDIA: Direct Line ties with C4 property programmes
Direct Line has signed a year-long deal with Channel 4 to sponsor its 4Homes property strand as it s...
Barclays rejigs marketing for core businesses focus
Barclays has carried out further restructuring of its marketing department, aimed at reflecting grou...
Scottish Life sponsors Sky PPV Premier show
Scottish Life, the life insurance firm, is to back Sky Sports' live pay-per-view (PPV) coverage of ...
Top A&L marketer exits after five years in post
Alliance & Leicester's top marketer, Tim Pile, has quit suddenly after five years in the post. P...
R&SA rapped by ASA for 'lost dog' spoof campaign
The Advertising Standards Authority has slammed the spoof 'Where's Lucky?' lost dog campaign run by...
MEDIA: NU pools sponsorship activity into MVI
Norwich Union has consolidated its sponsorship strategy and management for its Norwich Union and CG...
Accident Group to back Granada shows
Legal claims company Accident Group is to sponsor two programmes on Granada Breeze in a tie-up worth...
MEDIA: Credit Suisse links with business show on CNN
Credit Suisse Private Banking will make its TV sponsorship debut by backing business features on CNN...
Alliance in pounds 3m deal to sponsor ITV's Millionaire
Alliance & Leicester is to make its TV sponsorship debut by filling the void left by NTL as sponsor ...