Essence signs up as Twitter Amplify partner for MTV EMAs
Cosnova, the cosmetics company, has signed a deal with Viacom International Media Networks (VIMN) an...
Just For Men sponsors Nick Hancock-fronted gameshow on Absolute Radio
Just For Men, the men's hair dye brand, has signed a six-figure deal to fund a new topical panel sho...
Vitabiotics launches first TV ad with Channel 5 in £2m campaign
Vitabiotics, the multivitamin brand, is to launch its first TV ad campaign this evening, after signi...
Rennie to sponsor Christmas on Channel 4 and UKTV
Rennie, the indigestion remedy brand, is to target people overindulging in the Christmas period by s...
IAB Engage: Rimmel first to use new dual-screen ITV ad format
Rimmel London, the cosmetics brand, will be the first advertiser to use ITV's new synchronised ad fo...
Emporio Armani Diamonds to sponsor MTV Brand New for 2013
Emporio Armani Diamonds, the perfume, has signed a major deal to be the headline partner of 'MTV Bra...
Aquafresh to sponsor new Saturday night Dom Joly show on ITV1
Aquafresh, the GlaxoSmithKline toothpaste, is to sponsor 'Fool Britannia', a new Saturday peak time ...
Panadol to sponsor Keith Lemon's jump to ITV1
Panadol, the GlaxoSmithKline-owned paracetamol-based pain killer, has signed a six-figure deal to sp...
Facebook is a lower quality medium than TV, says marketing academic
Advertiser should pay less to reach people on Facebook than on TV because the former skews mainly to...
ITV signs up Bloo to sponsor 60-Minute Makeover
Bloo, the Jeyes-owned toilet freshener brand, has signed a deal to sponsor ITV's daytime DIY program...