‘Apple Intelligence’: 3 things marketers need to know about the latest iPhone launch
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI w...
TikTok ‘most under reported major channel on Google Analytics’
Social platform’s impression-based success is going under the radar on the most popular analytics pl...
Google enters the MMM game: Meridian helps marketers find their own 'North Star' metrics
Open source solution will measure the holistic impact of marketing efforts across channels — letting...
ID++: Is Amazon planning its own post-cookie solution?
A swiftly deleted job listing for a project called ‘ID++’ has sparked rumours that the online retail...