Lego Group recruits 72andSunny creative lead as global creative director
Lego, which recently concluded an 18-month media agency review, also appoints Mother's Marina Banks ...
Lego Group builds towards global media review
IPG Mediabrand agency Initiative currently handles media buying and planning....
Lego Group invites adults to play as it launches event series
The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion d...
Kids channel innate sense of fun in ‘most boring room ever’ for Lego Foundation
Film based on insight that 84% of children wish they had more playtime....
Hasbro sets up life-size Monopoly experience
The immersive Monopoly game, located on Tottenham Court Road, is part of a focus on location-based a...
LOL Surprise and SuperAwesome enter the world of Roblox
The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids ga...
Lego partners Universal for AR music video app
Children can produce and star in videos alongside Lego characters....
Lego's plans for future brand experiences will include digital elements
Being inclusive aligns with the brand, Lego's head of marketing said....
Disney tells heart-warming story about family traditions in Christmas campaign
Brand will be raising money for charity Make-A-Wish....
Lego's first brand campaign in 30 years invites kids to 'rebuild the world'
Work is collaboration between BETC Paris and The Lego Agency....
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