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Campaign Chemistry

Campaign Chemistry: Wisp CMO Monica Cepak

CMO of the reproductive telehealth company talks about educating consumers and its newly launched ab...

Evusheld

AstraZeneca launches first direct-to-consumer ad campaign for COVID-19 therapy Evusheld

Lower-than-expected use of Evusheld drove the company to launch the first DTC ad campaign for an eme...

Goodwilling campaign, photo

How Goodwill raised awareness amid a pandemic

The nonprofit launched the #Goodwilling campaign to educate customers on its mission and job placeme...

The Good Life, AoTW, photo

Ad of the Week: Fondation Abbé Pierre’s ‘The Good Life’

The spot, created by Fred & Farid Paris, promotes a sense of hope despite inconveniences....

Credit: Claudio Schwarz

The marketer’s guide to working with nonprofits

Brands must make collaborations with nonprofits mutually beneficial....

Trinity Health launches vaccine education campaign for BIPOC communities

The campaign extends across 14 underserved regions in the U.S....

Walgreens boosts vaccine confidence with ‘This is Our Shot’ campaign

The pharmacy giant is out with an integrated marketing and communications campaign....

Child sexual abuse survivors wish Twitter ‘Happy Birthday’ in chilling PSA

The campaign by Mischief @ No Fixed Address and No Fixed Address aims to raise awareness about child...

Columbia University responds to backlash over ‘multicultural graduations’

The Ivy League institution is being accused of segregation on social media....

White House to launch ‘unprecedented’ vaccine comms push

The effort will target a range of vaccine-skeptical audiences with a range of tactics....