Coca-Cola is 'exiting some zombie brands'
CEO James Quincey laid out the company's plan for increased marketing effectiveness and efficiency a...
Praytell names Beth Cleveland global president
The agency is also launching a Manhattan office and wellness practice....
WE study: Consumers are ready to keep brands in check
The Brands in Motion study found a call for collective accountability for ethical use of tech....
Uber hires Instagram's Taj Alavi as global head of marcoms
Alavi has spent the last three years leading brand marketing at the Facebook-owned platform....
Building a community, not a cult: How Peloton shapes its storytelling efforts
The indoor cycling craze brings people together around the globe, and it's Carolyn Tisch Blodgett's ...
How the Grindr ecosystem evolved into more for its 4 million users
Peter Sloterdyk listened to the app's users, then set out to help them discover, connect with, and n...
Toys 'R' Us sticks its neck out for April the Giraffe
Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scen...
How 11 brands are getting in on the 'zoom in on the nose' meme
"Zoom in" is the latest social media fad brands are trying to take advantage of....
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