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Mark Kleinman

Mark Kleinman on Marketing and the City: Bumpy flight ahead

If a dispute within easyJet is not resolved amicably, it could be forced into some damaging changes....

Mark Kleinman on marketing and the City: Airlines under a cloud

The airspace closure was costly for carriers, but the reputation of some survived better than others...

Mark Kleinman

Mark Kleinman on marketing and the City: Flying close to the sun

Ryanair might get away with ignoring customer service now, but what about post-recession?...

Mark Kleinman

Mark Kleinman on marketing and the City: BA and Virgin Atlantic rejoin battle

The slide in premium travel is about to make Virgin Atlantic and BA's old rivalry turn nasty once mo...

DfT earmarks millions for transport info site

The Department for Transport (DfT) is planning to spend millions of pounds marketing a new informati...

Virgin taunts BA with Concorde ads

Virgin Atlantic is to compound the mounting damage to British Airways' brand by unveiling a poster a...

BA scraps TV work after staff walkout

British Airways has been forced to pull a planned TV advertising campaign at the last minute followi...

Ex-buzz chief to advise Now launch

Tony Camacho, the former commercial director of budget airline buzz, has landed a role advising on t...

DfT to return to COI fold this summer

The Department for Transport (DfT), which controversially split from the government's in-house marke...

Beckham agents threaten easyJet over image use

David Beckham's management company is threatening legal action against easyJet over an ad campaign i...

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