Helen Edwards: Why the 'b-word' spells bad times for brands
The decline of JJB Sports is another reminder that once a brand is described as 'beleaguered', the t...
Helen Edwards on Branding: Snakes and Ladders
Helen uses her final throw of the dice in 2010 to suggest where the ups and downs will occur in 2011...
Helen Edwards on Branding: Not all it's cracked up to be
Agencies aspire to return to the top table, but might they be misjudging the benefits of achieving t...
Helen Edwards on Branding: Back to basics
Santander's drive to recruit new customers belies the fact that it falls short in serving existing o...
Helen Edwards on Branding: The contrast ratio
Marketers can learn much from behavioural insights into the desire for unity in human consumption....
Helen Edwards on Branding: A blast from the past
Marketers aiming to run 'breakthrough' workshops should look to the industrial age for inspiration....
Helen Edwards on Branding: A new consumer champion
With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge....
Helen Edwards on Branding: No clear line of insight
Marketers should view with some scepticism the 'insights' presented to them by research agencies....
Helen Edwards on Branding: Xerox means business
The US corporation couldn't have a better leader than Ursula Burns as it aims to diversify its brand...
Helen Edwards on Branding: The toughest audience
Marketers who are adept at engaging with consumers can struggle to communicate with colleagues....