SAG-AFTRA and BBH reach agreement after 10-month strike
The Publicis Groupe agency has signed a contract with the labor union....
'It's no longer enough for readers to love our journalism': Behind New York Times' latest campaign
It comes as the company reports a strong Q3 -- having added 203,000 digital-only subscriptions again...
BBDO's Tara DeVeaux joins Ridley Scott's 3AM and Wild Card
The advertising veteran will take on the role of CMO for both companies....
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of gl...
David Beebe: Brands need to think - and act - like media companies
The Emmy-award winning producer says brands need to transform to a 'consumer-first' content marketin...
Remember: Intent, distribution, and execution matter
Brand Film Festival jury chair Jae Goodman provides insight into what makes a great brand film...
Remembering Roger Moore: A director recalls their 'non-stop hilarious' shoot
Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who die...
Why we need sponsored entertainment, not branded content
Instead of making short form films and buying likes, more brands should consider investing in sponso...
A call to arms for branded film: How do brands entertain?
Despite some trailblazing exceptions, branded film content has failed to become a mainstream marketi...
Mother-backed film tells hopeful story of boxer giving back in Rio favela
Campaign gets the story behind Tribeca Film Festival winner "The Good Fight," which was co-produced ...
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