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How Fidget Spinners became the hottest promotional product since beer cozies

Brands from Microsoft to Goldman Sachs are getting in on the latest toy craze....

Doner stages a walkout and audits salaries on Equal Pay Day

Creative agency will begin an "exhaustive" examination of its pay practices....

Big tech and media activations eclipse startups at SXSW this year

IBM, Universal, Sony and Intel experiences were the most impressive, say festival attendees....

Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry

Companies are reversing the "stoner" stereotype with sleek, sophisticated retail experiences....

Boost Mobile tackles voter access by turning stores into polling stations

The "Boost Your Vote" campaign works to give low-income and minority customers better access to voti...

How Reebok capitalized on Delta's big computer meltdown

Looking to bring its "Be More Human" campaign to life, the brand leapt into action when thousands of...

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