Sheraton repositions to target Millennial travelers
A "premium tier" of hotels is part of a drive to prove Sheraton is not just a stop for mom and dad,...
'Play Melbourne Live' experiments with using Periscope for destination marketing
Tourism Victoria and Clemenger BBDO have created a "go-before-you-go" experience to warm up traveler...
How a tiny team is building Uber's brand in Vietnam
Meet the company's branding and marketing efforts in a video from Ho Chi Minh City...
Inside the WSJ's experiments with virtual reality
"We want to work collaboratively with other media organizations to shape the future of telling stori...
Panthera's plan: Save tigers by giving them royalties
Working with Happiness Saigon, the conservation group asks brands that use images of big cats to hel...
Vietnam: Land of opportunity for mobile marketers
Unlike most of the world, Vietnam and other parts of Southeast Asia are indifferent to ad blockers...
What Google's first Vietnamese ad says about mobile
The search giant's campaign, which focuses on voice-based search in Vietnamese, carries a message ab...
Australian briefs brand offers support for 'The Boys'
Bonds wants men to consider what goes on inside their briefs...
Infiniti launches 'smart cities and IoT' startup accelerator
Automaker pursues forward-thinking technologies...
In Vietnam, Coca-Cola releases 'Emotican' to express true sentiments
Hidden camera stunt removes cultural barriers to personal expression...
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