Roblox reviews: what do brands get out of video games?
A former video game journalist brushes off the game-reviewing cobwebs to grade branded Roblox activa...
Mekanism acquires digital design studio Zapiens
EXCLUSIVE: Mekanism will begin pitching the Madrid-based agency’s digital and user experience capabi...
Why marketers still don’t have a going rate for creator campaigns
Creator marketing experts question if it’s even possible to come up with standard wages....
How brands like Wendy’s, Maybelline and Duolingo are navigating Threads
Daily active users on Meta’s new Twitter clone dropped by half last week, but brands are still eager...
Diageo’s Sophie Kelly and UnitedMasters’ Chaucer Barnes on why Bulleit keeps supporting artists
The whiskey brand has made another multi-year investment in artists....
From BTS to The Try Guys: How Kiswe is luring creators with ticketed live streams
Inside the new live streaming platform for creators looking to put on major events....
From creator to creative: Why agencies are recruiting social media stars
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles...
Chase courts NBA fans with Kevin Hart and Steph Curry
Two spots take a comedic approach to building credit....
Agency Performance Review 2023: Most innovative agencies
Submissions from these four agencies stood out for their ability to develop new products and service...