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Scandinavian salmon gets 'hero' treatment in Hong Kong

Seafood council zeros in on Hong Kong's appetite for raw fish...

Toms urges Chinese to kick off their shoes for children

For the first time, the shoe brand brings its "One for One" pledge to China...

In China, Irish tourism board turns WeChat green for St. Patrick's Day

Dublin meets Shanghai: Publicis Shanghai helped add a bit of the auld sod to China's main messaging ...

Peter Greenberger.

How Twitter's Hong Kong office will approach Chinese brands

Peter Greenberger, Twitter sales director of emerging markets, discusses Twitter's regional prospect...

VisitBritain campaign asks Chinese tourists to rename UK attractions

"Great Names for Great Britain" channels China's love for clever nicknames...

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