Season of change for sports teams with outdated mascots
But the franchises are moving at different paces — if they’re moving at all....
Why mental health advocates are backing Burger King's Unhappy Meals
Some dismiss it as a cheap stunt, but experts say the campaign could help young consumers....
Truth campaigns: Major media play up journalism bona fides in brand pushes
Major media outlets are turning to brand-building campaigns to prove they are not "fake news," regar...
Engage or walk away? Brands' dilemma after a Trump Twitter attack
Experts are split on whether brands should push back against or placate the president if he mentions...
B2B brand films can be sexy too
The art of cinematic storytelling on behalf of companies is usually associated with high-profile CPG...
How to make an effective brand film
Chris Daniels talks to the people behind brand films such as BMW's "The Escape" and Samsung's "Fight...
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