Leighton takes charge as Asda drops top role
Asda will drop the post of marketing director following the departure of Steven Cain to become chie...
NEW MEDIA: Compaq net move
PC manufacturer Compaq is planning to sell its products direct to consumers via the internet. Rival...
NEW MEDIA: Tracking device
Marketers will have access to detailed customer behaviour from their desktops through a new product...
NEW MEDIA: Yahoo! and BT click
Yahoo! Europe and BT have announced an alliance to provide a pay-as-you-go internet access service ...
STOP PRESS
Coca-Cola in Atlanta has appointed Tom Long as vice-president director of strategic marketing, resp...
NEW MEDIA: Design body hires shop
The Design Council has appointed e-commerce software specialist, Intershop, to provide the technolo...
PR twice as effective
PR scores more than twice as highly as advertising as the most effective tool for corporate brand b...
Robinson’s in Disney link
Britvic is investing pounds 750,000 on a Disney-themed promotion on its Robinson’s ’rea...
Carphone hikes budget to fight telecom rivals
Carphone Warehouse, the UK’s largest independent mobile phone retailer, is doubling its adver...
NEW MEDIA: BT unveils redesign
BT Internet has redesigned its web site to include features such as news, competitions and links to...