Dentsu finds growing belief among CMOs that AI can rival human creativity
2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move peopl...
Paypal appoints former Uber Advertising exec to lead new ad business
Other new senior leadership appointments include former Meta head of product to oversee PayPal’s con...
Klarna cuts marketing agency spend by 25% aided by AI
Its total sales and marketing spend have been lowered by 11%....
IAG Loyalty stunt shows 35 people performing everyday tasks on fleet of e-foils
Uncommon Creative Studio created IAG Loyalty’s first above-the-line campaign in 11 years....
Global new-biz spotlight: Media activity bounces back with Ferrero and Beiersdorf moves
Meanwhile, Ikea dominates creative....
Pitching: Myth busters and home truths
From the misnomer of the so-called 'chemistry meeting', to the notion that the agency that wants it ...
Speak the language of the CFO and CEO to make investment case for marketing
Boards recognise the value of brand to drive growth, says our Investor View columnist....
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Global new-biz spotlight: Media outlook worsens with fewer major moves
Meanwhile, North America creative activity soars....
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Uncommon co-creates fintech saving app (aka the 'fuck you fund')
Communion savings account offers interest earnings of up to 5.66%....
Omnicom buys global media agency Ptarmigan for ‘deep’ financial services expertise
Agency has more than 150 staff and £125m in billings....
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