Johnnie Walker looks to global DM network
LONDON - The drinks giant Diageo is looking for a direct marketing network to handle relationship ma...
Allmond Partnership wins Weetabix £15m media account
LONDON – Breakfast cereal Weetabix has handed its £15m media business to The Allmond Partnership fol...
McDonald's seeking growth with back to burgers policy
LONDON – McDonald's is getting back to burgers as it begins a sell-off of some non-McDonald's restau...
SMA Nutrition targets new parents with CRM strategy
LONDON - SMA Nutrition, the baby milk producer, is to provide help and advice to expectant and new m...
Guinness uses magic mailer for Christmas drive
LONDON - Diageo-owned stout brand Guinness is using a pre-Christmas mailer, through Tullo Marshall W...
Ribena extends CD:UK sponsorship until December 2004
LONDON – Ribena is to extend its sponsorship of ITV Saturday morning chart show 'CD:UK' until the en...
Aerodeon and Bluegrid develop mobile loyalty offering
LONDON – Retailers will be able to offer money off coupons and reward vouchers to shoppers on their ...
McDonald's ad banned for misleading claims over fries
LONDON – Burger giant McDonald's has come under fire for a press ad that fails to give the full stor...
WWAV North develops Christmas drive for Martini
LONDON - Martini is aiming to increase sales in the run-up to Christmas with a two-pronged direct ma...
Rizla Twist and Burn ad banned for condoning drug use
LONDON – An ad for Rizla cigarette papers with a picture of a Rizla packet twisted at one end, resem...
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