Opinion

It’s time for adland to make alt text a first thought, not an afterthought

Alt text is often just an afterthought – if it is used in online ads, it tends towards mediocrity,

Stop using best practice in times of uncertainty

Experimentation is critical to maximising efficacy in modern media planning and the only reliable way to navigate a rapidly evolving

Can Brat energy save branding?

The branding of Charli XCX's album that captured a moment and created an attitude for the season is ridiculously simple,

My experience in Cannes underlined why men must speak up and take action against harassment

After experiencing sexual harassment at this year's Cannes Lions festival, Dagmar Bennett explains why men should be leading the fight

Investor View: If agencies want to see higher share prices, they should be pushing the case for creative

Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with

‘It felt like home’: finding inclusivity on a solo Cannes trip

The Cannes Lions Festival of Creativity is an important industry networking event that, as a freelancer, I felt I should

Why wasn’t sustainability front and centre at Cannes?

Given the scale of the climate emergency, every panel at Cannes should have touched on adland’s role in shifting consumer

Sexual harassment at Cannes: a 'difficult yet essential subject'

When it comes to festivals, it's time to microdose

Microfestivals are weathering the storm of a rapidly shifting music culture by going niche – and are enjoying a boom

Is in-housing an existential threat or an evolutionary opportunity?

While the idea of in-housing is not new, the speed of its adoption in recent years has taken many by