Cannes 2024
‘Beyond a telly ad’: why Xbox and McCann went long-form for ‘The everyday tactician’
McCann creatives tell the story behind the Cannes Lions Grand-Prix winning campaign.
Investor View: If agencies want to see higher share prices, they should be pushing the case for creative
Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with
‘It felt like home’: finding inclusivity on a solo Cannes trip
The Cannes Lions Festival of Creativity is an important industry networking event that, as a freelancer, I felt I should
Playing judge and jury at Cannes epitomised how belonging should work
My experience on one of the Cannes Lions judging panels this year offered an object lesson in mutual respect, divergent
Liquid Death on bringing 'stupidity and entertainment' to marketing
Campaign speaks to Liquid Death’s Dan Murphy, senior vice-president of marketing, and Andy Pearson, vice-president of creative, about how to
How Guinness grew sales by using social media to target women and younger people
Campaign speaks to Gráinne Wafer, global director of beer, Baileys and Smirnoff at Diageo, and Callum McCahon, chief strategy officer
Meta: AI will increase the 'need for agencies'
AI will open up new work and new business opportunities, according to Meta.
Cannes daily global podcast episode 6: Festival review, plus call for shorter film ads
As Cannes Lions 2024 has wrapped up, Campaign's editors and journalists from around the world look back on the five-day
‘We put creativity first’: how Publicis Conseil won Cannes Lions agency of the year
Agathe Bousquet and Marco Venturelli speak to Campaign.
TikTok ‘not interested’ in taking clients from agencies
But agencies should think of the platform as entertainment rather than just social media, says TikTok's global head of brand
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