Why BBDO chief Andrew Robertson sees such value in humor
Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humor in advertising — despite how difficult it can be to pull off—with or without AI.
You've read your 1 free article this month.
Take advantage of everything Campaign US has to offer.
CREATE YOUR FREE ACCOUNT FOR AN ADDITIONAL ARTICLE
REGISTRATION INCLUDES:
Campaign US newsletters with must-read stories sent right to you. You'll also unlock limited access to valuable resources like articles, webinars, podcasts and videos on Campaignlive.com. Level up your marketing game - sign up today!