Designed to make Salt’s entire demographic audience experience the same quality and experience they would get on mainstream websites, the site has been developed to understand all candidates and the physiological emotions that they may feel at certain stages of their application process.
The site features a ‘CV dropoff’ section where candidates can drag and drop their CV, a blog containing the latest articles from Salt and a job search section.
Gareth Saunders, head of marketing at Salt, said: "We’ve built this new site to replicate the quality our clients and candidates are used to working with. The majority of recruitment websites focus purely on the transaction of finding a job and applying. For me, I wanted to give the user a slightly more engaging experience, along with the transaction of applying for a job."
The website is heavily set in imagery and GIFs but with a simple and straightforward user experience to make it as easy as possible to find the right job if you’re a candidate and understand what Salt offers if you are a client.
From a technical aspect, Salt’s new website is all about understanding the user’s behaviours and using that to tailor not just further marketing but also further UX on the site.
Saunders added: "This is just the first phase of our strategy, with future plans to make the site fully focused on being completely dynamic for jobs, services and content. Our goal is to give the best recruitment experience in the market and this is just the beginning."
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