The ad features a couple visiting a dogs’ home to choose a dog to adopt. Harvey uses the power of TV to showcase his amazing skills to convince the couple to take him home.
The ad went on to win D&AD awards, British Arrows, Creative Circle as well as being voted ITV1’s ‘Ad of the Year’ by viewers.
It was created by The Red Brick Road and directed by award-winning director Andy McLeod of Rattling Stick.
Harvey returned to TV screens with a follow-up ad, in which he saves his favourite toy rabbit from the bin in a similar fashion, in 2012.
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