British Heart Foundation "CPR"

by Thinkbox

April 15, 2013

Created by Grey London for the British Heart Foundation, this charismatic ad features hard man Vinnie Jones demonstrating 'hands-only CPR' to the rhythm of the Bee Gee's hit 'Staying Alive', which we discover is the perfect tempo for chest compressions.

Jones has spoken of his pride after learning at 28 lives had been saved thanks to people having seen and understood this quirky health campaign. A follow up ad was made, featuring one of the 28 – one he’d "made earlier".

The ad was given a grade by visual effects specialists, The Mill, to give the spot a moody look in keeping with the genre of classic, British gangster films.

Staying Alive was written by Vicki Maguire and directed by Wayne McClammy.

To see more films in this series, see here>>>